Расположение проекта, Tianjin Xinyue Industry & Trade Co., ООО. (hereinafter referred to as “Xinyue Steel”) announced exciting news: the company has successfully established a strategic partnership with a renowned European contractor. The first batch of 1,800 tons of steel will be shipped to Austria, for use in local municipal construction projects, marking Xinyue Steel’s official entry into Europe’s high-end market.
It is understood that since 2024, Xinyue Steel has maintained technical service connections with this European contractor. The company’s business department has provided customized solutions for various projects, while the technical department conducted specialized seminars addressing project drawings and specific technical requirements. Leveraging robust technical capabilities and professional service support, the company delivered comprehensive technical solutions, laying a solid foundation for the partnership.
“The pivotal turning point occurred during the client’s market research visit to Jinghai,” stated Ms.Ma, Deputy General Manager of Xinyue Steel. “At that time, relevant departments in Jinghai District attached great importance to this research activity and actively arranged reception arrangements. Under the meticulous organization of the District Party Committee’s Publicity Department, a special video report on Xinyue Steel produced by the Local Media Center was specifically shown to the client. This comprehensively showcased the company’s technical capabilities and quality control system, leaving a profound impression on the client.”
Following two days of in-depth negotiations, Xinyue Steel innovatively proposed a plan to provide after-sales support and services locally in Europe. This initiative earned high recognition from the client and became a key move for the company to open up the European market.
As a subsidiary of Xinyue Steel Group, Xinyue Industrial & Trading has consistently deepened economic and trade cooperation over the years through exceptional product quality and strong credibility. Annually, it supplies over 100,000 tons of premium steel to global projects spanning infrastructure, large-scale oil fields, and oil and gas pipeline construction.
It is reported that the steel exported to Europe will be used in municipal projects such as subway construction, meeting stringent procurement standards. Following the successful implementation of the first batch, negotiations for a second batch of 1,900 tons of steel are currently underway.
“This collaboration fully demonstrates the high priority and strong support given to enterprise development by the Jinghai District Party Committee and District Government,” stated Ms.Ma. “Particularly, the District Propaganda Department played a crucial role by leveraging media resources to precisely promote the company.”
В последние годы, with the deepening of the Belt and Road Initiative, enterprises in Jinghai District have accelerated their pace of “going global” while continuously optimizing the business environment and actively building platforms for companies to expand overseas markets. By organizing participation in international exhibitions, connecting with overseas clients, and providing policy consultation services, the district has helped enterprises expand internationally. The successful entry of Xinyue Steel’s products into Europe is a concrete manifestation of Jinghai District’s achievements in promoting high-quality foreign trade development.
Ms Ma emphasized that this collaboration with a renowned European contractor not only affirms the quality of the company’s products but also represents a concentrated demonstration of Made-in-China. The company will continue to deepen its presence in international markets, showcasing the excellence of Chinese manufacturing through superior products and services.
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